The LHD should have a role in the practice’s development and/or implementation. Additionally, the practice should demonstrate broadbased involvement and participation of community partners (e.g., government, local residents, business, healthcare, and academia). If the practice is internal to the LHD, it should demonstrate cooperation and participation within the agency (i.e., other LHD staff) and other outside entities, if relevant. An effective implementation strategy includes outlined, actionable steps that are taken to complete the goals and objectives and put the practice into action within the community.
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The goal of the Slam Dunk Health program (SDH) is to utilize creative and innovative partnerships with community organizations to influence and encourage youth to be more physically active and to increase fruit and vegetable consumption. Specific objectives of the SDH program are:
· To secure partnerships with at least 2 key community stakeholders in support of SDH
· At least 100 CCSD elementary schools will have at least 1 classroom participate in the program
· At least 65% of schools that participate in the program will have a free and reduced lunch rate of >50%
· At least 10,000 CCSD elementary school students will participate in the program
· Conduct program evaluation activities and share results with partners and stakeholders
Specific steps taken to implement the program include the following:
- Leverage relationships
- SNHD has a long-standing relationship with CCSD and has worked with CCSD on other health-related initiatives. SNHD previously worked with the newly appointed community relations manager for the Las Vegas Aces. SNHD leveraged the relationships with these two partners identify ways that everyone could partner on a health-related project. SNHD used their public health expertise to bring together the resources of the Las Vegas Aces and the support of the CCSD to create the Slam Dunk Health program.
- Develop goals and objectives
- SNHD worked with CCSD and Las Vegas Aces to develop goals and objectives for the program. The goals and objectives guided development of the Slam Dunk Health program.
- Develop program and leverage partner resources
- SNHD developed a program outline to determine necessary resources for the program. SNHD met with each partner to determine which resources they would be able to provide. SNHD supported the program with funding and in-kind staff time.
- Implement program
- SNHD developed the program materials and worked with CCSD to market and distribute the program to the participating classrooms. SNHD coordinated program sign up. The classroom teachers implemented the program in their classrooms and reported the results to SNHD. Winning classrooms were selected and given tickets to a Las Vegas Aces basketball game and classroom visit by the team. SNHD worked with Las Vegas Aces, CCSD and the winning classrooms to coordinate the classroom visit and ticket distribution.
- Evaluate program
- An evaluation plan was developed and pre and post data was collected from a sample of 10 participating classrooms. We utilized a partnership with the University of Nevada, Las Vegas (UNLV) to secure the assistance of a volunteer graduate student to assist with data entry and analysis.
The program was only open to CCSD schools and only available to 1-5 grade classrooms. Program planning took place throughout summer and fall of 2018 in collaboration with program partners. The program was implemented between January and May 2019 in collaboration with program partners.
SNHD engages with many community partners on a regular and ongoing basis and community engagement and partnership development are core to the function of the SNHD Office of Chronic Disease Prevention & Health Promotion. The Las Vegas Aces have made health and community engagement a major focus of their off the court team efforts. The Slam Dunk Health program is the first program they supported in the community upon relocation to Las Vegas. SNHD took the lead on planning the program but the Las Vegas Aces were very involved in the process. They were engaged in planning and identification of ways they could leverage resources or support to expand the program and increase effectiveness. The Las Vegas Aces provided 4, weekly videos of players encouraging participants to eat healthy and be active. These videos were provided to classroom teachers to play in participating classrooms to encourage students throughout the program. The Aces also provided individual prizes for the winning classrooms and players and coaches participated in classroom visits.
CCSD is a vital partner in connecting with schools and classrooms in our community. Their support and help in marketing the program to the teachers was critical. They have ability to reach teachers directly and encouraged them to signup for the program. They also ensured delivery of program materials directly to schools. They assisted with coordination of classroom visits. Their partnership brings credibility to our program and shows teachers this program is valuable to their classroom.
The program is very cost effective. Start up costs included $250 for supplies (envelopes); $1,000 for printing program materials; and $800 for incentives (pencils and stickers). Program development and evaluation costs were provided in-kind by SNHD. The Las Vegas Aces and CCSD also made in-kind contributions including prizes and delivery costs.